·         40th UAE National Day promotion witnesses participation from over one million customers in 21 malls

·         Footfall in participating malls increased by 12%

Dubai, December 6, 2011: Dubai Shopping Malls Group’s (DSMG) National Day promotion came to a triumphant close on December 2, 2011, with the announcement of the final group of ten lucky shoppers. The mega draw which was carefully timed around the National Day celebrations saw the winners leave Burjuman Centre, the venue of the event, with up to AED 400,000 worth of prizes in cash and Rivoli gift vouchers.

The DSMG promotion, was held for 40 days and rewarded a total of 40 lucky shoppers of 18 different nationalities who entered the draw by filling in raffle coupons upon shopping for AED 200 at any of the 21 participating malls. Four draws were organized during the promotion and in every draw, ten lucky shoppers were chosen each for winning 40,000 dhs worth of prizes.

The ‘Shop & Win’ promotion was specially organised to celebrate the 40th UAE National day and has been one of the most successful campaigns organised by DSMG in recent years. The promotion appealed to adults and children alike, with the children being powerfully drawn to the events by the entertaining stage performance of the Aladdin show. The collective promotion also offered several chances to win leading to 40 winners of 18 different nationalities.” said Majid Al Ghurair, Chairman, DSMG. “The promotion proved to be a great success and DSMG achieved its objective of re-energising Dubai’s retail trade as all participating Malls have shown impressive growth in business. We at DSMG feel very proud to have put together such a successful event in celebration of the 40th UAE National Day.”

“Mall promotions of this kind are strategically important to stimulate sales and facilitate retail sector growth.” Said Ms. Laila Suhail, Chief Executive Officer, Dubai Events and Promotions Establishment (DEPE). “DSMG has played a commendable role in designing integrated mall promotions that will greatly contribute to Dubai’s concerted effort to revitalise its original USPs of trade, transhipment and tourism. The careful timing of the DSMG promotion with the 40th National Day Celebrations is very significant in saluting the vision of our leaders.”

As a result of the popularity of the raffle promotion and the good reputation of the shopping experience in Dubai, the draw which was organized in celebration of the 40th UAE National Day witnessed enthusiastic participation of over one million customers. As per DSMG statistics footfall in participating malls increased by 12% during the 40 days of the promotion as reported by participating malls.

“This promotion has been an excellent draw for customers and it has managed to keep up the flow of excitement throughout the run up to the 40th UAE National Day celebrations. The fact that the concept of this promotion was built around the National Day celebrations has helped garnered a lot of enthusiasm amongst the residents of the UAE and drawn a lot of footfall to our mall.” Said Eisa Adam, General Manager, Burjuman Centre and Board Member, DSMG. “We are truly glad to have contributed to our customers’ shopping experience during the season of the National Day, and look forward to working with Dubai Shopping Malls Group to implement many such promotions.”

The ‘Shop & Win’ raffle promotion leveraged the season of the 40th UAE National Day to offer customers 40 exciting days of special offers and sales. In addition to the prizes on offer, customers were also treated to a creative stage performance of Aladdin, a captivating show that kept the children following the raffle draw events to various malls.

“I enjoy taking part in the raffle promotions because I am a very lucky person. I have won in many promotions before and I knew I would be lucky again. I was so happy when I got the call from DSMG, especially because the draw was held during the National Day celebrations.” Said Essa Abdulrahaman a UAE national and one of the lucky winners who won the prize after shopping at Mirdif City Centre. “I will use the money and the gift vouchers to buy a watch for my wife and I. I will definitely try my luck again in the next promotion.”

Seven year old, Mazin Noufal Mayan, was at school when his parents got the call. “Our son is a very lucky boy . He always wins trophies at school and when we told him he had won, he thought he had won another trophy” Said Mazin’s father. “We had been trying to win and we put in many raffle coupons with all our names one them; but we knew that it is Mazin who would win because he is the lucky one in the family. He wants to save his money and we will help him do that.” “I was so happy when mom and dad told me I have won! ” Said a cheerful Mazin Emiline Pimeda, another lucky shopper and a Philippines national met with her good fortune after shopping at Mall of the Emirates. “I was at the office when I got the call saying I had won. I did not believe it, yet I was so excited! I had tried my luck in the first raffle draw when the ‘Shop & Win’ promotion began but I was not lucky. This time I put in my coupons at the very last minute and I am now glad that I did.” Said an excited Emiline. “I love shopping in Dubai because the malls offer a world-class shopping experience. The service is exemplary and there are a wide selection of international products to choose from. The chance to win is the icing on the cake and I am looking forward to the next DSMG promotion.” Emiline also added that she would spend some of the money to start building a house for herself back home. “I will also use the Rivoli gift vouchers to get some Christmas presents for my family.”

DSMG’s ‘Shop & Win’ promotion was available across 21 leading shopping malls in the city including Arabian Centre, Al Bustan Centre, Al Ghurair Centre, Al Manal Centre, Al Mulla Plaza, Bur Juman, Century Mall, Deira City Centre, Dubai Festival City, Gold & Diamond Park, Ibn Battuta Mall, Lamcy plaza, Mazaya Centre, Mirdiff City Centre, Oasis Centre, Reef Mall, Souk Al Bahar, The Dubai Mall, The Dubai Marina Mall, The Dubai Marina Walk, The Mall of the Emirates. Winners were free to redeem their Rivoli gift vouchers at any of the Rivoli outlets in the UAE. These include stores of Rivoli- Instyle , Rivoli Prestige, Rivoli Arcade, Rivoli Eyezone, and Hour Choice – stand-alone locations.

Editor’s Note:

About DSMG

Dubai Shopping Malls Group (DSMG) is a non-profit, umbrella organization of malls set up under the patronage of the Dubai Department of Economic Development to promote shopping, retail trade and the mall industry in Dubai. Launched in 1998, one of the primary objectives of DSMG is to synergize marketing initiatives and provide better quality services to the visiting shoppers in the malls. DSMG - a key sponsor of Dubai Summer Surprises (DSS)- is committed to ensuring that the shopping experience in Dubai is without parallel, assuring visitors that any mall that is a member of the association will provide them with the right retail experience and deliver on quality, service and innovation.

About BUZ

Business Unlimited Zone (BUZ) – DSMG’s communications partner - is a 360 degree Dubai based consulting firm that offers comprehensive consultancy services. Over the years, BUZ has built a special aptitude to look at Business solutions in a holistic perspective. This has brought a solid structural competency in Management and Marketing Consultancy, Events and Exhibitions, Public Relations and Human Resources & Recruiting. BUZ stands as the most experienced consulting firm and as a result, it has been associated with many prestigious companies, institutions and organizations. BUZ manages prestigious clients like: Dubai Events & Promotions Establishments, Dubai Economic Development, Dubai Shopping Malls Group, Fragrance Foundation Arabia, and Dubai Multi Commodities Centre