· 40th UAE National Day promotion witnesses participation from over one million customers in 21 malls · Footfall in participating malls increased by 12% Dubai, December 6, 2011: Dubai Shopping Malls Group’s (DSMG) National Day promotion came to a triumphant close on December 2, 2011, with the announcement of the final group of ten lucky shoppers. The mega draw which was carefully timed around the National Day celebrations saw the winners leave Burjuman Centre, the venue of the event, with up to AED 400,000 worth of prizes in cash and Rivoli gift vouchers. The DSMG promotion, was held for 40 days and rewarded a total of 40 lucky shoppers of 18 different nationalities who entered the draw by filling in raffle coupons upon shopping for AED 200 at any of the 21 participating malls. Four draws were organized during the promotion and in every draw, ten lucky shoppers were c...
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