So Who's This Guy? Segun Olaleye...

The name Segun Olaleye may 'refuse to make any sense' at the moment, but probably Segun gele may ring a bell after you read this. The man may be seen as perculiar in the African communities because his venture is largely considered a woman's domain. It may also raise a few eyebrews that a hair dresser can make US200,000 in a year. Not so much a surprise given that a number of people in the United States earns more.

The brand name Segun gele is as unique as his mastery in the business. Olaleye begun utilizing his talent back in Nigeria when, after practicing for some time with his mother's headgear, he could help brides adjust their gele during traditional weddings; CNN has defined gele as 'the gravity-defying headwraps worn by Nigerian women'. His relocation to the United States in 2002 marked his big leap into the trade.

The Nigerian born businessman, now based in Houston, is now making a living out of tying gele. The artistic tieing of the fabric into arcs and folds takes Olaleye less than five minutes. Just as economics will advice you that demand often drives prices, Olaleye charges of US$7 and US$10 were soon to become history. Segun now charges US$650 to tie headwraps for brides, including their party, and sometimes $1,000 not including hotel expenses, car and/or airfare for out-of-town weddings. Segun annual income from this trade averages about US$200,000.

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